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When you land on a sample web page or open an email template and see content beginning with “lorem ipsum,” the page creator placed that apparent gibberish there on purpose.

Page layouts look better with something in each section. Web page designers, content writers, and layout artists use lorem ipsum, also known as placeholder copy, to distinguish which areas on a page will hold advertisements, editorials, and filler before the final written content and website designs receive client approval.

Fun Lorem Ipsum text may appear in any size and font to simulate everything you create for your campaigns.

Placeholder text origins
Lorem ipsum is placeholder text used in design to show how a layout will look before the real content is added.

What is lorem ipsum, and when did publishers begin using it?
The standard lorem ipsum passage has been a printer’s friend for centuries. Like stock photos today, it served as a placeholder for actual content. The original text comes from Cicero’s philosophical work “De Finibus Bonorum et Malorum,” written in 45 BC.

The use of the lorem ipsum passage dates back to the 1500s. When printing presses required painstaking hand-setting of type, workers needed something to show clients how their pages would look. To save time, they turned to Cicero’s words, creating sample books filled with preset paragraphs.

However, it wasn’t until the 1960s that the passage became common when Letraset revolutionized the advertising industry with its transfer sheets. These innovative sheets allowed designers to apply pre-printed lorem ipsum text in various fonts and formats directly onto their mockups and prototypes.

What does Lorem Ipsum text say?
Printers in the 1500s scrambled the words from Cicero’s “De Finibus Bonorum et Malorum” after mixing the words in each sentence. The familiar “lorem ipsum dolor sit amet” text emerged when 16th-century printers adapted Cicero’s original work, beginning with the phrase “dolor sit amet consectetur.”

They abbreviated “dolorem” (meaning “pain”) to “lorem,” which carries no meaning in Latin. “Ipsum” translates to “itself,” and the text frequently includes phrases such as “consectetur adipiscing elit” and “ut labore et dolore.” These Latin fragments, derived from Cicero’s philosophical treatise, were rearranged to create the standard dummy text that has become a fundamental tool in design and typography across generations.

The short answer is that lorem ipsum text doesn’t actually “say” anything meaningful. It’s deliberately scrambled Latin that doesn’t form coherent sentences. While it comes from Cicero’s “De Finibus Bonorum et Malorum,” the text has been modified so extensively that it’s nonsensical.

Why scrambled text? That’s exactly the point. By using text that’s unreadable but maintains the general pattern of regular writing — including normal word length, spacing, and punctuation — designers can focus on the visual elements of a layout without the actual content getting in the way. The pseudo-Latin appearance gives it a natural feel while ensuring it won’t distract from the design itself.

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Why use a lorem ipsum generator?
If everyone used the identical lorem ipsum copy, search engines would flag it for plagiarism and downgrade the site for its lack of helpful content for the reader. However, when you send sample layouts filled with fun lorem ipsum to your customers, they will focus on the look and feel of the page instead of digging into and arguing about the content. Nevertheless, lorem ipsum generators do not spew a random bank of words and paragraphs.

A/B testing copy
Dummy text sections filled with fun lorem ipsum make it easier to swap out one web page, letter, or email version with another. For example, in a Mailchimp bulk email campaign, send these multiple versions during A/B testing to discover which call to action garners the desired response.

In addition, placeholder text stands out when eyeballed, ensuring that you overwrite the correct paragraphs before updating and reissuing past appeals. Your lorem ipsum generator can also provide multiple versions of a section of text on a single page surrounding the real test message.

Wireframes, mockups, and prototypes
When your page includes dedicated advertising and editorial slots that do not vary from issue to issue, using dummy copy allows you to preserve the total possible letter or word count. Blocking out that space in your Mailchimp wireframe or mockup ahead of time will enable you to create banners, buttons, and headers to help announce and maintain your brand and highlight the page or email’s flavor or “voice.”